Trade Associations

Rising to the Challenge

Stratum Benefits for Trade Associations

Trade Associations grow and maintain members through reputation for excellent service, representation, collaboration and value for money. A database needs to assist in all of these, and more besides. Stratum excels at mirroring your organisational structure and wins over on reliability, access and providing a personalised member experience.

• Call scripting and easy logging aids Customer Helpline
• Access to data at all times for field staff
• Menu of scheduled reports sent to desk-top at one click
• Handles multiple subscription types and payment periods at once   
• Mailings despatched in selected format with Mailsort discount applied
• Full Event management capability built in
• SMS text facility instantly sends critical reminders (e.g. event attendance)
• Maintains personal and business interest lists
• Records maintained of consultation activity, surveys etc on key sector issues
• Full interaction history by type
  

Promoting Two Way Communication

Stratum is always available for remote access, empowering local and regional Co-ordinators to service the membership at grass roots level. Segmented profiling allows targeting for events and issues that affect Special Interest Groups.  Members benefit directly from web integration through facilities for on-line join and management of their personal details, preferences and payment options.

 Find out how APT can meet your requirements